My Year of Hopefulness - Demolition Depot

On Saturday I took the bus up to East 125th Street to a place that's fascinated me for some time. About 6 months ago, I was coming back from LaGuardia Airport on the M60 bus and went by a store with a strange looking sign that read "Demolition Depot". At first I thought it may be a construction (or rather destruction) company. I imagined backhoes and front-loaders and items like that inside. But the shape of the building didn't seem to fit that kind of business. I went home and Googled it to find that it is a place that houses dismantled building treasures from 5 continents. It is the dream house of many a film art director, or a writer like me. This is where old New York (and every other major city for that matter) finds a home for what remains. Inside its wall are thousands of stories waiting to be told.

I went up there today on a little writing adventure. I've been working on a fiction piece and thought that a trip to Demolition Depot may help jog some kind of inspiration. It did not disappoint. It reminded me of an old, 4-story barn. The smell of the place brought a smile to my face - musty and oddly comforting. I picked up a clipboard with an inventory form just in case I found some artifact that I wanted to take back with me.

My favorite spot of all was the garden, an area out back that houses giant gates and doors and wrought-iron screens - exterior pieces that on the street we would have to admire from afar. Here I could get up close and examine their details, every twist, turn, and adornment. Gargoyles and ornamentation and stained glass windows that took my breathe away. Who lived among these items? Where did they go? What did they do? What did they learn?

I felt as if I was walking through someone's house, as if I was trespassing and wasn't supposed to be there. I just loved it so much that I couldn't turn away. I just spent hours weaving through the four floors and the garden. Taking pictures, making notes, even sitting at some of the table settings, two of which I immediately loved and wanted for my home.

The trip accomplished exactly what I had hoped. I walked away with images and ideas that will be cropping up in my writing for many months to come. I understand that material items are of little value when compared to the value of personal relationships in our lives. What I appreciate about the one of a kind items housed at Demolition Depot is that they have borne witness to extraordinary and ordinary events of the lives of thousands of people. People passed through those doors, looked out from those windows, told time by those great giant clocks that now lay in wait for some lucky new owner. A majestic treasure trove of history just waiting to be remembered and re-told.

My Year of Hopefulness: Creative entrepreneur accessorizes jewelry with business

My friend, Laura Cococcia of Laura Reviews, did a terrific interview with an entrepreneur who proves that you can keep a day job while starting your own successful business. Johanna Ferguson began Rilee and Lo, an on-line jewelry retailer after noticing that she couldn't find one place on-line to buy interesting, unique jewelry by individual designers at a reasonable price. She found a way to do what all successful start-ups do - turn a pain in the market into an opportunity.

This interview by Laura really inspired me to think about my life, and my work, in a very hopeful, positive way despite the downturn of the economy. I'm so pleased to have her as a guest blogger today! She is the author of “Laura Reviews,” a blog forum that features unique book reviews and article commentary as well as original author interviews. Cococcia is a freelance writer for various publications and a contributing author to Hungry Chicago (2009) and One to One B2B. She works full-time for Google, Inc. in its Chicago office and can be reached at laurareviews@gmail.com.

Johanna Ferguson was frustrated.

A consummate jewelry aficionado, Ferguson often found she’d have to go to multiple stores and Web sites to find the right jewelry pieces and designers to suit her styles. It took extra time and effort to simply do something she loved.

In August 2008, Ferguson solved her own problem. She launched “Rilee and Lo,” a one-stop shop that features jewelry from famous and emerging designers.

Ferguson explains the simple philosophy behind Rilee and Lo. “Jewelry can be worn whenever, with whatever, and can update your look and mood in a second,” she says. “We believe jewelry is the centerpiece of an outfit and should never be an afterthought.”

Ferguson also tends to be swayed by her mood when selecting pieces – hence, the birth of the Rilee and Lo personalities. Rilee represents the rocker glam persona, veering toward an edgy, urban, modern and funky style. Lo's look is more feminine, bohemian, organic and chic. When she selects lines and pieces, Ferguson considers both Rilee’s and Lo's style preferences.
I recently interviewed Ferguson to get a behind-the-scenes look at the entrepreneurial efforts behind Rilee and Lo, discussing what it takes to successfully launch a business that aligns so closely with one’s passions.

Laura Cococcia: You launched Rilee and Lo in late August 2008. How quickly has your customer base grown?

Johanna Ferguson: My customer base grows every month, which is so exciting to watch. I wanted Rilee and Lo to grow naturally, so it was a healthy, steady growth, which I could keep up with. I think the varied product mix and brands had a lot to do with Rilee and Lo’s growth; got the right brands in at the right time.

Laura Cococcia: What specific things have you done to get the Rilee and Lo word out to the marketplace?

Johanna Ferguson: My marketing efforts started small, which was intentional. I work full-time, so I needed to learn as my business was growing. Customer service is a huge part of the Rilee and Lo business and something we strive to be the best at, so again, we wanted to keep up with the growth.

In August, I sent emails to friends and family and launched a small Google AdWords campaign. In September, I included Yahoo! Ads in the mix and in October, I started formal email communications to my subscriber list. The holiday sales kept us busy; I focused on creating promotions that were relevant and fresh throughout the season.

I now work with a public relations manager and she's done an amazing job landing press on fashion blogs, the Martha Stewart show, Kids Choice Awards and Glamour. She’s also helped grow the awareness of Rilee and Lo through Twitter.

Laura Cococcia: How is Rilee and Lo different from other Web sites that feature and sell designer accessories?

Johanna Ferguson. Rilee and Lo’s differentiates itself by offering a wide range of reasonably-priced, versatile and quality jewelry. Also, we focus both on established designers (Robert Lee Morris, CC SKYE, Maya Brenner, Adina Reyter) and new designers (Aviary, Iris Guy, and Fiona Paxton) to personify both Rilee’s and Lo’s styles.

Rilee and Lo will always be about accessories - we hope to add scarves and headbands soon - but there is a lot of jewelry we need to add before that time comes.

Laura Cococcia: Can you give us a sneak peek of where we'll see Rilee and Lo featured in the near future?

Johanna Ferguson: The July cover of Glamour will feature Sandra Bullock wearing two Fallon pieces provided by Rilee and Lo. In fact, Bullock liked the Fallon bracelet so much and wanted to have it, so we sent it to her afterwards as a gift and she wore it to the Kids Choice Awards in late March.

I love to see others in jewelry from Rilee and Lo. It's reassuring that people understand our Web site, like it, shop there, and want to see us bring more fantastic jewelry designers into the mix.
Laura Cococcia: What advice can you give other entrepreneurs looking to launch their own business, based on what they’re passionate about?

Johanna Ferguson: You learn so much doing this! There are some days when I'm so excited and others when I find it challenging, especially when you discover new competition. Of course, my goal is to grow Rilee and Lo into a national brand at some point in the future, but until then, it’s all about being patient and doing the work.

Finding new jewelry is something I love, and now it's an integral, necessary part of my life and business. I can't walk into a department store, boutique or museum without going straight to the jewelry. It's a slight obsession, but it’s also my job.

My advice to other aspiring entrepreneurs: try, make a plan, execute it, be patient, and be ready to work on it every day.

Many thanks to Ferguson (and of course Laura!) for sharing her fresh entrepreneurial insights and experience. Rilee and Lo can be seen at http://www.rileeandlo.com/. Ferguson can be contacted at Johanna@RileeandLo.com.

Grey Bracelets and David Sedaris

My friend, Liane and Steve, and I tried to go see David Sedaris at the 66th Street Barnes and Noble in Manhattan. We were stopped at the door. Why? No receipt for a book, and no bracelet. What's worse - if you had a "grey bracelet" (meaning you didn't go to the Avery Fisher Hall show of David's) you were told to go wander around the store and you would be called when you were allowed to meet David. "Don't stand by this door, grey bracelet holders. It won't help you," cried the disgruntled Barnes & Noble worker. Or maybe she was just a naturally angry woman. They have a grey bracelet, not a disease. They aren't "untouchables". Calm down, lady. And frankly, if they want to stand by the door, who are they harming? 

Hmmm....I like David Sedaris's writing, but honestly, is there any reason to treat his fans badly? Is the security detail similar to that of the Pope appropriate or necessary? Given his humble economic background, you'd think he'd have more empathy for those of us who couldn't get to his show. Maybe fame has gone to his head, or maybe he just has a real stick-in-the mud for a publicist. I'm going with the latter. I love his writing too much to think that behind those funny stories lies a guy who's too high on himself.   

I was going to drop this whole issue and not write about it. But then when I was telling a friend of mine about the event, and he said David Sedaris would probably find the whole bracelet caste system funny. So here's hoping he somehow finds this post, reads it, laughs a bit, and then changes the policy the next time he is in NYC promoting his books.  

Fewer, Better Things

Those clever marketers at De Beers, the diamond company, have launched another brilliant ad campaign: "Fewer, Better Things." De Beers is a PERFECT example of a luxury company who is using the current economic state as a benefit to them. 

The idea of the campaign is simple. As a society, Americans collect a lot of junk - things of little value and use and we're not even sure why we have them. They don't bring us joy and most of it won't even be around a year from now much less a generation from now. Jean Chatzky, financial advisor guru, has a rule of thumb that if you didn't want it 5 years ago, you don't need it now. De Beers thinks the same way, and maybe we all should take that advice to heart. 

Have a pair of earrings that you truly love (preferably De Beers diamonds) and make them part of your signature look. Same goes for other high ticket items. Save up for something of value that you really want instead of piddling away money on items you won't cherish. Who knew some of the best financial advice you'd ever get would come from a diamond company's print ad?    

Leaving sales on the table

Two girls shot in a California Toys R Us; a temporary employee, likely someone who needed the extra money in this economy, trampled to death in a Wal-Mart. All this after a raucous crowd ripped the doors off of the hinges. I was saddened and shocked to read this news late last night, particularly because I spent last Black Friday working in a retail store. Is that $130 Blu-Ray player worth violence? Does anyone on my list need a Nintendo DS so badly that I should literally risk life and limb to get it at as deep a discount as possible?

We could say that people in general need to calm down when it comes to holiday shopping. Perhaps suggesting that they act like humans instead of wild animals on the hunt. Then I took a stroll through the Wednesday and Thanksgiving papers that were filled with circulars. I reconsidered all of the television and internet advertising I've seen in the past few weeks, compounded by the many newspaper articles that have trumpeted Black Friday sales as the only time of year when you can get a real deal. Is it any wonder that frenzy ensues?

I understand that retailers are hurting and need the business. I understand that our economy needs a boost from consumer spending this holiday season. The only thing that is going to prevent this kind of violence happening year after year on the day after Thanksgiving is pull-back by retailers. This Black Friday is a man-made holiday, and it needs a man-made solution. Drive more sales to on-line rather than in-store. Learn how to spread yours sales across a season rather than across the hours of 5am - 11am on one day. And for heaven's sake order enough inventory to fulfill at least a majority of the demand. Work with the suppliers beforehand, long beforehand, and do a proper forecasting model. This scarcity as strategy model is obscene, and it's literally killing people.

This season I'll be staying away from stores for the majority of the holiday season, as much as possible. I might pop in at some lull periods just to soak up some ambiance. I'll be doing my spending right here in front of my laptop. In my efforts to cultivate peace on Earth this holiday, it seems that our retailers are not the place to be.

The Muppets are Taking Back Manhattan

When I went out to Los Angles to call on Disney in June, I spent some time in the archives digging through old Muppet memorabilia. Like a kid in a candy store, I sat for a few hours with those materials wondering why in the world the brand has been dormant for so long. I grew up on the Muppet Show -- I think at my very young age, it was a large influence on my interest in theatre that led to my career in the industry two decades later. I loved the idea that an audience could we watching a show on stage and then having an entirely different drama unfolding in the wings. I was entranced by the idea of illusion. As I sat in the archive I wondered, aloud and to myself, why on Earth Disney had let the brand go dead. As it turns out, ideas, big ideas, were brewing. 

My buddy, Dan, and I wondered in to FAO Schwarz a few weeks ago. As Dan sang the Muppet theme going down the escalator (and received spontaneous public applause, thank you very much), we rounded the corner to find "The Muppet Whatnot Workshop", a make-your-own Muppet boutique. Choose the color, eyes, nose, hair, and clothes. You name it, you can make it. It's a clever twist on the make your own trend tied to a beloved brand that is seeing a resurgence. You can also design and purchase on-line at http://www.fao.com/catalog/factories/muppets.jsp# (As an aside, FAO Schwarz will open toy boutiques at 200 locations inside of Macy's stores across the country for the holiday season. It will be interesting to see what kind of merchandise they choose to stock and how they will set up these stores.)

In other Muppet news, there is a new movie that will be released in 2009 featuring our Muppet pals. Details about the film are few and far between. Jason Segel of Knocked Up and Forgetting Sarah Marshall fame is the lead writer. And in my limited research findings I stumbled upon a blog that tracks the latest Jim Henson News - "The Muppet Newsflash" - that has some information on the picture. 

In addition, the Muppets will be taking over the set of the Today Show (NBC) tomorrow morning, November 13th, for 30 minutes during the 8:00am hour. It might just be the best day Matt Lauer's ever had at work. And with all the depressing news about the economy these days, we could all use a little Muppet humor. So grab your morning coffee, sit back, relax, and enjoy the show.   

Exchange: Honda for Granny

Recently I was visiting my friend Moya in Washington, DC. One of her roommates was running out to the store and taking the Granny cart with her. One of those rickety metal bin type things with wheels that look like they are about to fall off at any moment. Clunky, and too expensive if you ask me, but they get the job done when one if car-less with arms full of stuff.  

As I was cutting up mangoes for the fruit salad I asked Moya why in the world someone doesn't invent a better Granny cart that doesn't make everyone who owns one feel like a loser. She stopped mashing up the avocados for the guacamole, looked over at me, and said, "I nominate you." And then she went back to her guacamole. 

I have been thinking about this now for weeks. I was toddling around the Container Store this weekend because I am on the brink of trading in my beloved Honda which has seen me through more moves than I care to admit, and many a tough time. I'm joining the legion of Granny cart owners in NYC - and those metal rickety things are indispensable here. You must have one for laundry, groceries, etc., unless you are fortunate enough to have some big hulk-y man follow you around for the express purpose of carrying all your packages. I don't have that man, so it's me and Granny. And because I refuse to spend $40 on something at the corner store that might make it a month or so before falling apart, I bought one that was slightly more expensive from those wonderful people at the Container Store. 

Not to be purposely critical, but the Container Store could do better. Or as Moya told me when I sent her a picture of the Container Store model, "You could do better." She's right, and I need to stop complaining and start prototyping. I am critical by nature - my mother will back me up on this one - and I am now at a point where I can improve products and bring them to market if I put my mind and muscle to the test. 

Already I'm compiling a list of improvements to Granny. The challenge is I haven't the slightest idea of how to get a product like this made so I have begun researching manufacturing, shipping, etc. It's fascinating to learn how all of these products that we take for granted in a store actually get on those shelves. And I'm excited to work on the project. So if you've been wishing for a better Granny, she's on the way!    

The Wisdom of Crowds on Apple Forums

At the outset, I would like to be honest that I love the Apple Store and the Geniuses that work there. Truly. I'd be interseted in marrying one. I get fantastic service every time I walk in the door, they're kind, understanding, and go out of their way to be helpful. Plus, they have t-shirts with funny sayings on them.

I took my Macbook into the store on 5th Avenue on Sunday because I couldn't get my iWeb-designed website to open on Internet Explorer. At the Genius Bar, I was told that's just the way it goes - Internet Explorer can't read iWeb properly; it's iWeb illiterate. I walked away feeling very frustrated and upset by all of this - I bought my Macbook expressly for the purpose of easily creating a website in iWeb and uploading it to my own URL. Now, it appeared my efforts were for naught.

My friend, Ken, a fellow Mac lover, suggested I try the on-line forums. I was hesitant. I mean, who knows more than one of Apple's Geniuses at one of their premiere stores? Well, it turns out that a lot of people are Geniuses in their own right, and they love posting advice and tips to those forums. One in particular had the exact same problem I was having and after much fiddling found an easy fix for it. My pictures had a reflection and shadow that I chose for stylistic purposes. Turns out that the code that creates those edits in iWeb makes Internet Explorer choke. I removed the reflection and shadow from each picture and now the pages load perfectly. My website was saved! All by the kindness of a stranger who posted to one of the forums.

Geniuses are everywhere...

Reaching consumers where they are

"Build it and they will come" is a business mantra that I wish would die a quick death. I am amazed by how often retailers and service providers believe that the customer needs to seek them out. With so many choices and so little time, companies need to be proactively tracking their customers to find out where they are, and then doing whatever they can to get their products and services in front of them in compelling ways.

I read a post on one of the Amazon.com blogs today that was written by Rich Sloan, of the founders of StartUpNation. http://www.amazon.com/gp/blog/post/PLNK2ZPLRZB2ZOBQG. In the post, he describes a recent outing to Costco where he found AMC movie tickets available at a slight discount. He and his wife weren't even considering seeing a movie, but it was clearly saving a bit of money for them and would provide them with an experience later on that they'd both enjoy. If not for that display, the couple would have had to decide to see a movie, then look up the times, dates, location, etc. of the closest movie showing a movie they were interested in. With a slight discount in a store where the couple was already shopping, AMC reached out to them and gave them an idea for a night out.

Well played, AMC. And a lesson for all of us in business. The rules of the game have changed: we must do everything we can to offer differentiated, timely benefits to consumers in a convenient package.

Living in an ecosystem

A few nights ago I went to a dinner co-sponsored by Shop.org (a retail trade organization) and Demandware, an e-commerce platform provider. They were kind enough to host a soft sell dinner for 50 retailers in New York City at Ruth's Chris. While the dinner and networking were terrific, a researcher from Jupiter Research, Patti Freeman Evans, gave a brief speech on e-commerce, though her insights had much broader-reaching applications.

I have written often about the act of curation - in writing and in life. As a retailer, there is also a curatorial aspect to my company's work. In our brick-and-mortar stores, we are constrained by the size of the box. Even on our website, there is just so much merchandise that any one Guest is willing to click-through. Navigation must be easy. Content must be relevant. Frustration, confusion, and wait time must be held to an absolute minimum from parking in our parking lot all the way through the Guest exit. As retailers, we are curators. Yes, the content matters, though the thoughtful edit matters even more. Or point-of-view and clear expression of it is mission critical. There's no room in retail for "wishy-washy".

It's easy to have a POV about a store, or a chain or stores, or a website. But what about an enterprise POV? Much more difficult when there are parties of conflicting interest. Our business, like so many others, is currently siloed beyond belief. Many people see an ecosystem within their own microcosm. And you can't build a brand that way. I am surprised every day at how many people drive their respective buses with blinders on. This is only complicated by the fact that we are a turn-around, so we are, as my boss likes to say "driving the bus at breakneck speed while also trying to paint it." Again, if only I could draw...

What Patti Freeman Evans asked us to do, as retailers, is consider our entire business and indeed our entire industry, as an ecosystem. What we do in one store, one chain of stores, or on one site has an incredible effect on many other people and companies. And her thought provoking analogy of businesses being living, breathing entities offers us a chance to reflect on the question, "what would we do, in our businesses, if we were conscious at every moment that our decisions profoundly effect the lives of everyone we reach for years to come?"

Let Crayola Eat Cake: Chef Duff from Ace of Cakes Visits Toys R Us Times Square for the 50th Birthday of Crayola's 64-count Box

My grandpa was a candy maker so loving sweets of all kinds is in my blood. And my sweet of choice: cake. So when my boss, Bob, mentioned that I could join him at the Toys R Us Times Square store for the 50th birthday of Crayola's 64-count box, I was ecstatic. Chef Duff from Ace of Cakes would be there presenting the centerpiece of every good birthday - the cake. It took 15 people two days to craft a perfect over-sized replica of the 64-count Crayola crayon box. And I can verify for you that after meeting him, he is as much fun and as down-to-Earth as he appears on the show, one of my favorite programs on TV. 

I arrived slightly before 9:00am, and the second floor of the store was already buzzing. PR, cameras, lights, even Dr. Crayola! And in the middle of all those glorious spotlights, this stunning cake and Chef Duff situating it to make sure it looked absolutely perfect at the unveiling. Bob did some b-roll prior to Dr. Crayola taking the stage, and then we had to hurry off to get Bob back for a meeting at the corporate office. 

The golden anniversary of Crayola's 64-count box was a smashing success - a PR manager's media dream: all the major networks, happy kids, and smiles filled with cake. To celebrate the occasion, Crayola held an on-line poll of kids to choose eight new Crayola colors. Looking at them, you have to smile. After all, they have names like "super happy", a bright, sunny yellow. Who doesn't have happy, creative memories of spending childhood hours coloring? (Fun fact - every year, U.S. children spend a collective 6.3 million hours coloring!) And what better way to celebrate than to let them all eat cake with Duff?!  

If you'd like to check out some pictures of the cake in the making at Charm City Cakes, visit http://www.charmcitycakes.com/noflash/index.cfm?rd=blog

Meet Mac

My new love - my Mac. After months of trying to justify the cost of a new laptop, even though my current laptop works just fine (most of the time), I took the plunge. I'd done my research, I'd attended some workshops, and finally made an evening appointment with the Mac concierge service. They were waiting for me when I arrived and I was out of there in 15 minutes with my new Mac in hand, plus a free printer / scanner / fax/ personal assistant to make me breakfast in bed. 

Their reputation for excellent service is well-deserved. Paul, my Apple guy, was friendly, funny, and best of all, honest. I happily wrote him a note and one for his boss on his behalf as soon as I arrived home. It was the best retail experience I've ever had - and I am a very tough sell when it comes to service. In just minutes I was up and running. 

It is amazing what I can now do with photos, my music, personal websites. Even powerpoint presentations are a joy to build. This is the ultimate toy. And it's so intuitive that I find myself having to unlearn all of the work-arounds I've had to learn over the years to operate a PC. I almost have to be re-trained to think naturally about how a machine operates.  

My Mac is also affording me the opportunity to learn design skills and expand my creativity to movie making and original music. I could go on and on, but I really need to get back to Mac. He's got a lot to teach me. 

Retail running to catch up

I am quite proud to say that I believe I am the sole retail representative at the Kidsummit today. One of the moderators in a meeting today said to me, “that’s great that you are here. You people don’t usually come to our events.” And she’s right. Retail in general is an industry that lags behind in almost every way. If you want to feel like an enlightened, terrifically-smart individual, go work for a retailer and keep your ear to the ground for news from other industries.

Why is this? Personal consumer consumption, and in turn retail, makes up the vast majority of our GDP. So why are we behind the times? As a whole, shouldn’t we believing the charge toward newness. In short, yes, we should. Though in reality, no, we don’t. And that must change. It’s no wonder that so much shopping is flocking to .com and independent retailers, and away from chains. The creators of truly innovative and new properties are fed up with the brick and mortar mentality. I don’t blame them – at times, I am fed up, too. Brick and mortar, as physical objects, can’t flex, can’t adapt to change. Their rigidity, sadly, translates to the mindsets of many, though not all, people who make their careers in retail. Unfortunate, yes. Inevitable, no.

In an effort to disclose my motivation in writing this post, without violating my company blogging policy (a violation of which could have me immediately fired), I think I am safe to say that I work for a retailer that is attempting to stage a turn-around. Welcome to the club, right? We only need to look to the front page of any major newspaper last week to learn that retailers are laying off managers in droves. The health of retail companies is directly and strongly correlated to the health of the economy. If the U.S. housing market leads the charge toward the dreaded “R” word, then retail companies will find themselves in a pinch in no time. Once Target starts reporting negative comps, you can be sure the rest will soon follow.

So how can I, a retail manager, possibly be optimistic about the immediate future of the industry? For one, I studied economics. The idea of cycles cannot be better illustrated that in the history of economies. They go up, they go down, and then back up again.

Two, while yes I do work in retail, I work in a department called Trend and Innovation. Some people think we don’t do anything of value because we do no blocking and tackling. I would go to the mat with anyone who takes that view – I would argue that to not innovate, to not pay attention to trend is to commit economic suicide. “Reinvent, or die.” Do I wish we took projects from concept to execution? Sure – my entire career has embraced the whole process, and I love that. I miss it. For all the sexiness surrounding jobs in “strategy” and “big ideas”, strategy is rendered useless in the absence of flawless execution.

Lastly, I draw some of my optimism from bars and pubs. At the first sign of recession, even in the midst of the Great Depression, bars prosper because of their ability to comfort people and provide a sense of community in times of sadness and distress. Retailers, particularly family-friendly ones, have the rare opportunity to also be places of community, inspiration. They can help people rediscover wonder and imagination, if they are willing to invest in imagination themselves. Disney flourished in the 1930’s, amidst very difficult economic times. That decade saw the birth of Pluto, Goofy, DOnald Duck, and Snow White and the Seven Dwarfs. Mr. Disney was a genius, not because of his education or professional background, but because of his ability to embrace the very best attributes of a child – the ability to “get through” by using his imagination.

Kidscreen Summit Prep

I’m at home getting ready for the Kidscreen Summit, which begins tomorrow. Over 1330 companies in the field of youth entertainment will be represented and we will noodle through a number of issues to learn about new products, services, and ways of doing business. New technologies and entrepreneurs looking for a break will abound. I know I should be excited. Truthfully, I am terrified.

My fear stems from several things: 1.) my company has paid a fairly large amount of money to attend, and I am its sole representative at the Summit despite the fact that I’ve only been there for 7 months; 2.) as a result of #1, I feel a tremendous pressure to find something cool to bring back to validate the expense. This is not good – it’s kind of like working very hard only to get promoted or to make money. Wrong motivation = missed learnings and poor decisions; 3.) I’ve been in this field 7 months – seriously, what will I have to contribute in a conversation with people who have dedicated their entire lives to youth entertainment?

I hate fear; and I hate the feeling of stress it imbibes. I have to calm myself down. So let’s take these fears one at a time. 1.) though the money that was paid seems large to me, it’s within our budget, and for three days of learning that could give the company a competitive advantage, it’s a drop in the bucket. Check. 2.) There is cool stuff to be had – one only need to look at the agenda and list of exhibitors. I’ve have to be on another planet to miss all the cool stuff that will be available. 3.) I had this same fear when I started business school. In a finance class, what could I contribute coming from a nonprofit and theatre background in a room full of investment bankers. As it turns out, a lot. The beauty of tremendously complex fields, it turns out that no one has all the answers, regardless of how long they’ve worked in a field. Times change, and industries change with those times.

Okay, I feel a bit better. But what is really going to get me over my fear of this Summit – two things. First, I am pretty darn lucky to have a boss who believes in me enough to send me as a representative to this conference. Second, if wifi and an electric outlet are accessible, I’ll be live blogging from the Summit. It’s amazing how many fears can be dissipated if they can be formulated into a story. Check back tomorrow for the latest update….

Spicing up FAO Schwarz

I've had some experience with celebrities from my time working in theatre. Now that I'm currently not directly connected to the enertainment industry, that experience has diminshed somewhat. I'm always curious about how celebrities deal with not being able to do normal things like grocery shopping.

After my shock at how busy the Apple store on 5th Avenue was today, I toddled over to FAO. I was greeted by a Peter Rabbit taller than I am and a toy soldier. Just as I was about to enter the store, a stretch SUV pulled up and a mass of photographers were pushed to one side. I stood in between the Peter Rabbit and the toy soldier - they had no idea who was in the car either. Enter, Posh Spice, a.k.a. Victoria Beckham, and her pint-size, adorable son.

I snapped a photo of her, amidst dozens of other flashes going off and following her into the building, or at least attempting to. The good folks at FAO wouldn't let the paparazzi in the store so they hung around at the door, and would wait for her to exit with whatever goodies they picked up inside. Mrs. Beckham wasn't smiling, and neither was her son. I am sure that celebrity has its perks, though I imagine it reaches a point of diminishing returns. If a trip to FAO can't put a smile on someone's face, then what can? And is celebrity really worth that?

The Vital Few

Today I participated in an off-site for work. There was a lot to focus on - we are facing an uphill battle, as are so many companies, in this tough economy that may soon get a lot tougher. It is easy to be distracted in this kind of environment; it is easy to get off-track, and even easier to let frustration rise to the top.

And as he often does, my boss stood up at the end of the day and asked if we might participate in a bit of an experiment. He wrote three poignant words on the wipe board. "The Vital Few". Rather than putting together an enormous package of ideas, initiatives, possible developments, etc., could we hone our focus on the very few things that will move the needle, things we can all get behind and drive forward across all of our businesses?

In a sense, we need to remove the noise. We need to take a moment, breathe, hold hands, and promise to support one another on this journey with a common goal: to be great by doing the best we can each day for our guests. While this sounds easy, in our day-to-day tasks it is quite possible to get distracted, to take a Road to Abilene. The crisis du jour can cause us to do things against our better judgement.

So how do we find and focus on the vital few amidst so many other things competing for our attention. It's about comparison. In a retail box, nothing sells like product. If we are to consider incorporating services, and I mean ANY services, they had better to prove to outperform product in the space they take up. By comparing services to products, we are able to discern what gets the space. The same can be done for new business concepts. If we have a new idea that we think will fly, great! And the next question: so if that new business concept comes in, what goes out?

What saves us are constraints. If as artists we were able to do whatever we wanted, then it's likely we wouldn't create our best work. We need to have constraints to think creatively, to have those break-through innovations. By forcing ourselves to find and nurture the vital few, we can be assured of discovering what truly matters and is worthy of our time and energy.

Bringing home the goods

When you have a tiny apartment, there's a need to make every square inch of it sparkle. I've been in the market for a few furniture pieces that fit perfectly in my pint-size place. I've had some trouble finding items that fit properly, are designed well, and are reasonably priced.

I was relating this to my friend, Diane, at work and she suggested I stop in at a store called Home Goods, a TJX company. On my lunhc break I toddled over there, expecting to not find too much and found so much that I loved that I had to make sure to not get a cart so all I could buy is what my own hands could carry.

I found the perfect powerd blue metal three tier shelf that will fold up flat should I ever need to store it away, or, heaven forbid, move. It looks so perfect in my studio apartment that you'd think it's been there all along. The store is chock full of every item you could imagine in the home decor category. The company is very much on trend with the "Make It Yourself" look as well as new items that have a retro feel. The store is well organized, easy to navigate, and the merchandise is fairly priced. The company even has a blog that I recommend you check for the latest tips and ideas on decorating. http://openhouse.homegoods.com/

You'll have to go to Jersey to experience a Home Goods, though I promise it is worth the effort!

Will you have a blue (iris) 2008?

It’s time for the lists that herald “The (fill in the blank) of the year.” Some look back on 2007 and others look forward into 2008. Pantone Color Institute is a New Jersey-based company that makes predictions of which colors will dominate design markets. The color news for 2008: No. 18-3943, blue iris.

In the Fashion & Style section of the New York Times this past week, Leatrice Eiseman, the executive director of the Pantone Color Institute, said: “Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic.”

Can 5 people predict what colors will be hot. Maybe. Though if there’s any prediction that’s always accurate – fashionistas and designers will make their own way through 2008, regardless of what’s “in”.

For the full article and photo above seee the Fashion & Style section's post http://www.nytimes.com/2007/12/20/fashion/20COLOR.html?_r=2&pagewanted=1&th&emc=th&oref=slogin

Wishing you a Bergdorf Holiday

I've had every career aspiration known to man. When I was in elementary school I wanted to be a paleontologist. When it was announced that Christa McAuliffe was going to be the first non-astronaut in space, I took that as a sign that I should join the space program. Doctor, engineer, attorney, film maker, naval officer, train conductor. And for a while when I first moved to New York City many years ago, I thought I was destined to be a window dresser. I fantasized about working into the wee hours of the morning, creation works of art for all of New York to see the next morning. The movie Mannequin was a tiny bit too real for me.

Have you been to the display windows at Bergdorf Goodman? If you live in New York City, I would suggest that you stop reading this post and run over there right now. 5th Avenue and 57th Street. They lush, stunning, artful displays. The best in the city, and I can't believe they haven't gotten highlighted more often in the "window gazing" guides published in NYC publications. During my window dresser career aspiration phase, I would sometimes go by there just to stare at the windows, make notes and drawings of the displays, and then imagine what I might do differently. I went into the store once - this was a bad idea. No one even spoke to me; clearly I didn't belong there, and everyone knew it. I rode the escalator all the way to the top, turned around, and went back out the door to the windows. I really should have stopped there.

Don't let the snootiness of the store staff dissuade you from seeing the windows. They are a spectacle. And if you're outside of NYC, never fear. I've posted photos of this year's displays on my photoblog at : http://www.flickr.com/photos/21231722@N03/sets/72157603297522599/. And they're so fabulous and the company takes such pride in them that they have a dedicated website with archives - http://www.bergdorfgoodman.com/store/catalog/template/catB7.jhtml?itemId=cat243842&parentId=cat243864&masterId=cat000006&_requestid=85688.

The greatest accomplishment of the windows - they bring a sense of magic to the holidays. And couldn't we all use a little more magic for a while?

Black to Green

Our economy may be in for tough times. The growing number of labor strikes, unexpected bank write-offs, mortgage defaults, and mounting debt are enough to make us think the sky may actually be falling. No where is this worry more alive than in retail during the holiday season. The sheer dollar amount of holiday spending is an indicator of consumer confidence, highly scrutinized by every analyst with airtime.

I was thinking about this at 4am on Friday as I took the subway down to Times Square to help our store staff on the day that kicks off the holiday shopping season. Black Friday, or Green Friday as we call it, is a day a lot of people look forward to. It's a tradition for families and friends to stand on-line outside the stores they think will have the best deals.

I am not one those people - I have never been inside a retail store on the Friday after Thanksgiving. I completely avoid them until about the second week of December. Better yet, I get onto my computer and never have to contend with retail check-out lines and disgruntled shoppers who grapple with out-of-stocks and too-long wish lists from their families and friends.

This year, though I would be on the front lines in arguably the craziest retail center in the world. I arrived at 4:15, half an hour early so I could familiarize myself with which product categories were on which floors. This was a handy list to have. I felt glad to be able to help guests get those special items they had been looking forward to purchasing and gifting. There was a rush of people for a few hours and then the traffic calmed down to a reasonable level. Stocking shelves, showing guests to items they couldn't find on their own, checking prices, clearing aisles, restocking shelves. All in a day's work. By far the greatest contribution I could make was to say hello, smile, wish shoppers a happy holiday, and ask them to visit our .com site if we were out of stock on the items they wanted. They seemed generally appreciative to pause for a moment and answer the questions, "how are you today?"

The thing about being a retailer is that you learn to be a better customer. You read circulars cover to cover, you look for department directories, you utilize price checking machines, and match item numbers from shelf tags to packages. By being a retailer, even for a short period of time, you become a retailer's dream guest.

That said, many people at the store 5am have never been retailers. They were crazed. "Where can I find Dora?" "Where are your video games?" "What about dance mats?" "Do you carry Barnyardigans?" (Huh??? - what exactly is a Barnyardigan? I soon found out it's a licensed property from Nickelodeon.) And the number of bags - some people dragging around 5 large bags behind them filled to the brim with boxes. There were a few grumps - when I didn't know the price of an electronic keyboard off-hand, one women wished me "A merry f*****g Christmas." I smiled and wanted to say, "Same to you" but I stopped short after the smile and helped her to a price checking machine just across the aisle. 'Tis the season to be nicer than you would be other times of the year!

When I was in the middle of helping one guest, 3 others would ask me for help. This was a good sign to be this busy. Maybe the economy isn't crumbling as quickly as we may have thought. I remembered how many times I've done that when I need help in the store. I should have been a more patient guest.

Once the crowd died down, I headed out to take look at other retailers. My favorite experience by far was the the Apple Store on 5th Avenue and 59th Street. Judging by the crowd, a lot of people shared my view. They have designed a way to anchor floor models so you can try out every item they sell in store. You can make a one hour appointment with a MAC personal shopper to help you pick the perfect holiday gifts. And the store is strikingly clean, airy, and open for a small space, so a bit of that holiday stress has room to dissipate.

Another brightly spot in service was Old Navy. Knowledgeable staff, great deals, and mesh bags galore. Not bad for a store that has to content with an association with the ever-more-boring The Gap and Banana Republic.

The shopping frenzy is continuing this weekend. I am watching it intently for signs of hope. Tomorrow is another big shopping day - Cyber Monday. The day when working folks decide Christmas shopping on-line is time better spent than on work. I love it. Shoppers have aligned so tightly on this that they created another holiday tradition of their own. It's so strong that a boss can't complain about shopping during the workday tomorrow. After all, they're only helping the economy.

The picture above can be found at http://newsimg.bbc.co.uk/media/images/42354000/jpg/_42354650_kbtoys_ap.jpg