Wednesday, April 9, 2008

Let Crayola Eat Cake: Chef Duff from Ace of Cakes Visits Toys R Us Times Square for the 50th Birthday of Crayola's 64-count Box

My grandpa was a candy maker so loving sweets of all kinds is in my blood. And my sweet of choice: cake. So when my boss, Bob, mentioned that I could join him at the Toys R Us Times Square store for the 50th birthday of Crayola's 64-count box, I was ecstatic. Chef Duff from Ace of Cakes would be there presenting the centerpiece of every good birthday - the cake. It took 15 people two days to craft a perfect over-sized replica of the 64-count Crayola crayon box. And I can verify for you that after meeting him, he is as much fun and as down-to-Earth as he appears on the show, one of my favorite programs on TV. 

I arrived slightly before 9:00am, and the second floor of the store was already buzzing. PR, cameras, lights, even Dr. Crayola! And in the middle of all those glorious spotlights, this stunning cake and Chef Duff situating it to make sure it looked absolutely perfect at the unveiling. Bob did some b-roll prior to Dr. Crayola taking the stage, and then we had to hurry off to get Bob back for a meeting at the corporate office. 

The golden anniversary of Crayola's 64-count box was a smashing success - a PR manager's media dream: all the major networks, happy kids, and smiles filled with cake. To celebrate the occasion, Crayola held an on-line poll of kids to choose eight new Crayola colors. Looking at them, you have to smile. After all, they have names like "super happy", a bright, sunny yellow. Who doesn't have happy, creative memories of spending childhood hours coloring? (Fun fact - every year, U.S. children spend a collective 6.3 million hours coloring!) And what better way to celebrate than to let them all eat cake with Duff?!  

If you'd like to check out some pictures of the cake in the making at Charm City Cakes, visit

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