Sunday, November 22, 2009
My Year of Hopefulness - Unquestioned Answers
Since going to business school, I have been on a track - to pay back my loans, to believe that I must make a certain amount of money in my single paycheck, to climb, climb, climb as high as I can in the field of business. We hear so often that there are not enough women at the very top of business world, that people from my socioeconomic background are under-represented and needed in large corporations, as are those who embrace empathy and innovation and change. Up until now, I assumed that these sentiments were a given, answers to timeless questions and concerns in business, and that I must heed this call.
With this latest economic downturn, these very things that I have held to be true without question are now up for scrutiny. Everything is up for debate. I went to an innovation conference several weeks ago, hosted by Roger Martin of the Rotman School of Business. My former boss, Bob, invited me because he knows of my deep interest in change and design. Tim Brown, the CEO of IDEO and one of the panelists at the conference, discussed the dilemma of big business today as it relates to change. IDEO runs workshops throughout the year that are training sessions for business people to encourage more creativity within their companies. They are wildly popular events, and there's only one problem with them. "Once people open up their minds to the world of design," Brown said, "they can never go back. Many times, attendees of our workshops leave their jobs shortly after they complete the sessions. They can't accept a life in typical big corporations anymore. They know better."
Big corporations have been trying so hard to make innovation and change a part of the culture, or at least trying hard to pay lip-service to change. The difficulty is that only a handful of corporations really believe in the power and necessity of change. Target, Apple, Nike are among the few. By and large most big corporations just want to return to the good old days of fat profits, zero regulation, and big, big bonuses. Those individuals who really want change, innovation, and design to be incorporated into the fabric of a company get too frustrated with bureaucracy and the slow, lumbering gait of a company strangled by its own size. And so, they leave for smaller, more nimble, freer pastures. Who could blame them?
These are the brave souls questioning the answers that business has for so long assumed to be universal truths. Now, the truth is not quite so clear as it once was. The people who have long-benefited from business as usual (so much so that BAU has become a common acronym in their lexicon) are getting very nervous because their lifestyle is being threatened by those asking why, those who are questioning the 'given' answers.
For those brave enough to ask why, their dilemma now lies not in how to get their ideas heard by the ones who phone it in, but whether or not it's even worth it to ask why at all. Many are leaving to build their own dreams, to bet on themselves rather than on a big corporation. The world of business should be afraid. To survive in this new economy, corporations need the questioners much more than the questioners need the big corporations.
I laid in my bed, realizing that these questioners are the next great breed of entrepreneurs, the next batch of people who are on the verge of jumping from the safe, secure cliff and changing the world as we know it. And then I asked myself the question, "Will I be brave enough to count myself among them?" I waited long into the night for an answer to come from the darkness, and with the sun my own heart rose up to speak a quiet, strong, clear "yes".
Wednesday, November 4, 2009
The Journal of Cultural Conversation - Keep It Positive
Latest post on The Journal of Cultural Conversation: Keeping it Positive and what I do to maintain optimism in the current economy. It's a bit more business-y than our signature cultural posts. One of my economics professors at Darden always opened his classes by saying economics is the most relevant of all subjects to study because it underpins everything we do in the world. He's a bit biased of course being an economist, though I completely agree. Money talks and (fill in the blank) walks.Take a peek at the article, let us know what you think, and give us any feedback on our new site design, too. Click here for the article.
Wednesday, July 15, 2009
NY Business Strategies Examiner - Interview with Amanda Steinberg, Founder of DailyWorth
“No one is going to fix financial inequity for women. We have to recognize our own self-worth, ask for higher salaries, invest more aggressively, and build our own wealth.” ~ Amanda Steinberg, DailyWorth FounderFor my interview with Amanda, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m7d15-Interview-with-Amanda-Steinberg-Founder-of-DailyWorth
Thursday, July 9, 2009
My Year of Hopefulness - The Lessons of Fear
It's amazing what happens when we let fear dissipate. A weight lifts from our shoulders. The world is a little brighter. There's a little more hope in our hearts. Best of all, we are able to be more ourselves without fear. We can see all the possibilities in front of us.
So how do we let go of fear? Like most other ailments, an ounce of prevention is worth a pound of cure. So here are some ideas on how to banish fear and also how to keep it at bay, along with an example of a fear I've worked through.
1.) Identify the fear. Give it a name.
I always thought I had a real fear of not having money. But then as my earning power increased, I found I was still afraid. It took me a while to realize that my real fear was not being able to provide for myself.
2.) With the true fear identified, consider what would happen if we had to handle the fear head-on tomorrow.
Once I realized that I was afraid of not being able to provide for myself, I thought about what I would do if I suddenly found myself living my fear. I made a list of friends and family who might be able to help me. As I worked through my list, I realized what an amazing support group I have.
And then I considered all the times in my life when I had been very close to living my fear. I thought about how I'd previously gotten myself out of tight budget situations. In college, I was always on the verge of being completely broke. I would get an extra job or pick up a few hours at my current jobs. I even participated in psychology experiments run by grad students at my university to get an extra $25 or $50. I was very good at cutting my expenses down to nearly $0 if need be. I got used to super-cheap food, and I went without every possible frill imaginable.
3.) Talk to others about the fear. Articulated fears are much less scary than those that swim around in our minds.
This one was hard for me. For the majority of my life I was really embarrassed about my financial situation. And then I met a bunch of people in college who also had a hard time making ends meet. They were more at ease about it than I was and they always had some odd job leads that were very helpful.
4.) Set-up a plan to keep the fear at bay, and remember that a fear can be a wonderful motivator to promote good habits.
Because I was worried about not being able to provide for myself, I made an action plan of how to get myself into a situation that made my fear irrelevant. I put myself onto an aggressive savings plan so that I'd have a cushion to fall back on if something went wrong. I also became an expert negotiator for my salary and for variable priced purchases like cars and rental apartments.
My fear about not being able to provide for myself also made me very empathic toward those who truly can't provide for themselves. I knew that fear and sadness and embarrassment they felt. I'd felt it, too. And spending time with those people made me realize how extra ordinarily lucky I am, even at times when I didn't have much at all.
I also realized that I wanted to have more control over my earnings. The roots of my entrepreneurial spirit were started in my desire to provide for myself, to take my future into my own hands. And while I wish that I hadn't allowed fear to plague me for so long, in the end I learned to make the most of it while it was here. I lived through my fear many times over and the sky didn't fall down. Maybe what I was afraid of was fear itself.
Sunday, June 7, 2009
My Year of Hopefulness - A $7 lunch and off-balance sheet assets
I'm working on some new product ideas especially for the Chinese consumer market and for some perspective I turned to my close friend, Allan, who was born and raised in Beijing. With his drive and intricate understanding of the markets, I am eventually handing all of my money over to him to manage, and if I ever need a board member, my first call is to him. Allan never agrees with me right off the bat about anything - he doesn't give me an inch of wiggle room. Allan, in his characteristically curious way, questions me incessantly on detail after detail. And I am deeply grateful for that.Today, our conversation flipped from Chinese vs. American culture (a favorite topic of ours) to the state of our jobs to future plans and then to social enterprise. While everyone on the planet is gushing about the promise and bright future of social enterprise, Allan is skeptical. Today he forced me to take him through the concept of social entrepreneurship, step by step. The financials, the motivation, the benefits, the short-comings, the operational challenges.
Allan took all this information in and to wrap up, he got to 1 more very simple question and 1 very simple conclusion. Allan's last question: "Christa, are you okay with having a $7 lunch for the rest of your life as opposed to a $70 lunch like those guys on Wall Street?" My answer: "Yes, I'd prefer it that way." Allan's reply: "Good. Then you are a perfect candidate to be a social entrepreneur." Allan's conclusion: "Seems to me that there must be some off-balance sheet assets that must be accounted for." How true that is!
For the rest of the afternoon, I thought about the role of off-balance sheet assets that we must consider in every aspect of our lives; how we spend our time and with whom, our happiness, the amount we laugh everyday, and our sense of purpose are all assets that are tough to value in dollars. And yet, they are critically important - I would argue far more important than our salaries (provided our salaries cover our basic needs). These "other" assets, the ones we can't hold in the palm of our hand, are the stuff that make our lives worthwhile.
Allan and I trekked up to the castle that overlooks the Great Lawn in Central Park. I was grinning from ear to ear and Allan asked me, "What does that view mean to you?" I looked out at the people relaxing, smiling, and enjoying the simultaneously simple and complex act of being alive. A small oasis of hope in a city that is seeing its fair share of challenges. This view is off-balance sheet assets personified. And from that view, their value is very easy to see.
The photo is from Pbase.com/mikebny
Thursday, May 14, 2009
My Year of Hopefulness - Putting fears aside
To overcome fears we have to look our fears in the face and not blink. I really want to start my own venture, and the best way to answer these fears is to write them out and then write a remedy for each of them. Since these thoughts may be helpful to readers who are also interested in starting their own businesses, I wanted to write them as a series on this blog with the hope that I can replace fear with hope:
Fear #1: "I won't make enough money."
Start small and grow slowly. Whenever we begin something, we naturally wish for success in a big way. What seems more sustainable to me, and will likely generate more happiness, is a steady flame rather than a flash in the pan.
If we can keep a steady job while starting our own business on the side with our free time, that releases some financial fears. The trick is to be present at a job when we're there, and present working on our business in our own time. I hear from a lot of entrepreneurs that they are frustrated that they can't spend all their time on their business because they have to keep a day job. Finding a few nuggets of our job that inform our own business idea eases that frustration.
My friend, Dave, is interested in a portfolio approach to his career - a lot of different ventures that each earn a small amount of money and keep him interested and engaged. Entrepreneurs place a lot of pressure on themselves to earn all their income from a single business idea. That might work, or we might find that we're happy earning a portion of our total income from a business venture, at least in the beginning.
Concern about earning enough money from my business laid to rest. Fear #2 for tomorrow: "No one will want the product or service my business produces."
Tuesday, March 24, 2009
My Year of Hopefulness - Kiva.org
I've given up on opening my 401K statements. The news is just too depressing. Given our current economic state, I've been searching of where to put my investment money. Where will it do the most good, for me and for the companies I choose to invest in. When I look at the Dow 30, I don't have a lot of faith in many of those institutions to reinvent themselves. Some of them have remarkable potential. Most of them have to accept that they have a very tough realization to come to terms with - in the words of Darwin, "Change or die."Friday, January 9, 2009
Suze Orman offers up a free financial guide for 2009
You're panicked about 2009, and rightly so. The predictions for the economy are dire. We can't hole up in our homes, under the bed, and wait for sunnier skies. We still need to get up and out into the world, no matter how gruesome it may be. So how exactly are we going to find the strength to do that? How are we going to squelch the anxiety all around us and within us?Monday, September 29, 2008
The agony of confusion and the ecstasy of clarity

Thursday, August 14, 2008
A By-product of a Tough Economy: Enemies as Friends, or at Least as Willing Partners
I don't know anyone who says, "Thank God the economy is tanking!" That doesn't mean there aren't some positive, and unexpected, side effects of our latest economic decline. With dollars scarce, investors leery, and earnings expectations scrutinized like never before, companies previously considered bitter enemies are sharing marketing dollars, cross-promoting one another, and sharing best practices.Sunday, July 27, 2008
Cash for Trash
Who doesn't need a little extra money these days? Pretty soon you may need to look no further than your trash can. This week, Business Week ran an article on the recycling and waste - an area of our economy that is booming despite the loses being felt in many other industries. Green collar jobs and green collar crime are on the rise, mostly in the area of how to use trash. VC and PE firms are tripping over themselves to invest in new trash technologies, throwing a million ideas at the wall and hoping that a couple of them stick. Friday, July 25, 2008
Advice for Young People in Tough Economic Times

Sunday, June 22, 2008
A framework for getting through tough times, economic or otherwise

With the current state of the economy, every news cast, newspaper, magazine, and radio station has been offering a nightly segment on making our money go further by cutting expenses, shifting our investments, and finding places with bargains. Money experts like Jean Chatzky and Suze Orman are encouraging us to live within or below our means, pay down bad debt, and save, save, save. While a lot of these tips are very helpful, they are just that - suggestions and tips. I haven't seen a consistent, customizable framework to help us cope with specific, difficult challenges we're facing on so many fronts. Until yesterday.
I've been a loyal subscriber to Real Simple Magazine for several years. I look forward to its arrival each month and it's one of the few publications I read cover to cover every time. This month, their resident motivator, Gail Blanke, wrote a column entitled "How to Thrive in Tough Times." I expected another set of high quality tips and hints on personal cost cutting. What I found instead was much more valuable.
A personal and executive coach, Gail offered exactly the kind of framework I have been looking for when evaluating a challenge and formulating a way to overcome it. A fun five-step process takes us through naming and evaluating the challenge, considering possibilities, and then taking action.
Step 1 involves naming the problem in a discrete way and then asking, "can we do anything about our situation to quickly make the problem disappear?" If no, proceed to step 2. Gail's example in the article talks about a family who can't afford to take vacation this year because of the tough economy.
Step 2 we consider all of the things we're missing out on or losing as a result of the problem. This can be an emotional coming to terms so take your time going through this step, face each fear and loss head-on, and then keep going.
Step 3 now that we have faced what we're losing, consider a new possibility. This can be the most difficult step because we now have to let go of what we are losing and imagine a new reality. Eventually, the family Gail was working with formulated the big idea of having a vacation at home.
Step 4 now the fun begins. It's time for imagining impossible things in the hope that we can make some of them possible. This is a free-for-all brainstorm. No idea is a bad idea in step 3 - get it all out there without considering limitations. This is your license to get completely carried away. The family in Gail's example came up with ideas like taking Latin dance lessons together, cooking classes, and visiting all of the local museums in town.
Step 5 leads us on the path to reflection. We put the best of the ideas from step 4 into action, and put our best foot forward in making them a reality. No half-hearted efforts here. And then carefully consider how this new found possibility is different and even better than the opportunity we had to miss out on in these tough times. Step 5 will be a work in progress for some time, and it may teach us that while the hard times are tough to initially confront, they end up creating the circumstances for which we are most grateful.
I hope this framework helps us all consider new realities that we must create in order to move forward, even in the toughest of times. It's valid for personal matters, as well as professional, and can be used by anyone regardless of circumstances. It has enough structure to serve as a gentle guide and enough flexibility to make it valid in a myriad of situations. It can be used by individuals, families, and companies. Many thanks to Gail and Real Simple for finally offering up a tool that we'll be able to use for many years to come.
Sunday, December 16, 2007
No one needs to pay you
From my earliest memories about what profession I'd like to have, I wanted to write. And the troublesome thing to me was always that I may never get anyone to pay me for doing what I love. I'm 31 so when I was growing up, blogs and the like didn't exist. We were still living in the days of big blue chip companies dominating the globe. "New media" as it's known today was just a dream inside the imaginations of a handful of people.Today, I can confidently say that I am a writer. I don't have a magazine gig. I don't write for television of film. You can't see my work in a theatre. I never signed a contract and I don't have an agent. No one gives me assignments. And it's no longer just tucked away in some old journal that even I'll never go back and review, much less have anyone else read. It's out in the world, in this wonderful thing called the blogosphere and I write whatever I'd like to write about. I do what I want, when I want, which is really the only way I am capable of living my life. I have a disdain for authority or anything that hampers personal freedom and creativity and I am largely a contrarian at the mere mention of phrases like "well, you HAVE to do it this way." I actually don't HAVE to do anything, and I won't.
I used to be weird for feeling this way. Now, it's become the way of the world. With user-generated content growing by leaps and bounds by the minute, the limits that have been placed on our lives are being ripped down in the blink of an eye. Agents, creative unions, casting directors, TV networks, producers, and film studios used to rule the roost. And while they still wield some power, it is largely dwindling to a modicum of what it used to be. We are very quickly becoming the "take charge of our lives" generation. Contrarians rejoice, we have worked our own way out of the job of being contrarians. (And not a moment too soon. Being a contrarian is exhausting work and I have other things I'd like to be doing!)
Last night I attended the Mustaches for Kids event at the Montauck Club in Park Slope. A hilarious and worthwhile event. The only nosh available was pickles by Bob from McClure's pickles. (http://www.mcclurespickles.com/) When not in the kitchen whipping up his grandmother's recipes, he's acting and writing. He was telling my friend, Monika, and I about a new webtv show he's on - http://www.theburg.tv/. It's entirely created by his friends from college who live in Williamsburg. They didn't create it to make money, they did it for the love of creating. And here's the good news: they have 4 million people who have watched the show on-line, the audience is global, SAG is contacting, and Michael Eisner's company is interested in investing in the project. The paradigm of entertainment is being torn down and built up by the talent rather than being dictated to them.
These kinds of success stories by the underdog brighten my day. It is indeed a brand new world. Focus on being great and creating your life, and the money will follow.
Friday, December 14, 2007
Making a mint

