Friday, April 18, 2008

Google-Powered Search Engine Goes Green with

"Green is the new black" is all over NYC lately - t-shirts, bags, TV commercials, street posters. Saving the environment is coolest hobby these days. Now Heap Media has partnered with Google to take a creative bent on search making "Black the new Green" with

Instead of Google's traditional white search window,'s window is black with white type, saving about 15 watts per search. I learned about through the Centerfor Biodiversity's weekly newsletter that I receive each Friday. One blogger has estimated that if is widely adopted, it could save the world 750 megawatts / year. (This amount of energy would power 500 US homes for about 2 years!) In additional to savings energy, and ultimately money, the search engine is also a powerful reminder that protecting the environment is important. It keeps the cause top-of-mind.

Check it out at
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1 comment: said...

There are around 15 different versions of "black google" online. The best one I've found is Cleanblack is the only version that allows you to change the text colors of the google search results. Try it yourself by going to