"Green is the new black" is all over NYC lately - t-shirts, bags, TV commercials, street posters. Saving the environment is coolest hobby these days. Now Heap Media has partnered with Google to take a creative bent on search making "Black the new Green" with Blackle.com.
Instead of Google's traditional white search window, Blackle.com's window is black with white type, saving about 15 watts per search. I learned about Blackle.com through the Centerfor Biodiversity's weekly newsletter that I receive each Friday. One blogger has estimated that if Blackle.com is widely adopted, it could save the world 750 megawatts / year. (This amount of energy would power 500 US homes for about 2 years!) In additional to savings energy, and ultimately money, the search engine is also a powerful reminder that protecting the environment is important. It keeps the cause top-of-mind.
Check it out at http://www.blackle.com/
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