Human creativity, collectively, is able to alter technology over a number of iterations with these websites. The colors, fonts, and usability changes as the technology collect information by users of what they found appealing or unappealing, the links they clicked (or didn't click) on. Think of what this could do for blogs or mass media information sources? Bloggers and reporters are constantly guessing what type of content would be most interesting and provocative to readers. Imagine if the readers could play direct hand in the alterations?!
This technology is in its early stages, though it's easy to imagine all the different paths this type of innovation could create for us, or rather the paths we would be able to create for ourselves. What technology could human creativity synthesize using the same process that nature has followed for so many centuries? This invention could be the very height of biomimicry. Learn more at about the project and Matthew Hockenberry, the director of the Creative Synthesis Collaborative at www.creativesynthesis.net.
For the full article referenced above, visit http://www.telegraph.co.uk/earth/main.jhtml?view=DETAILS&xml=/earth/2008/04/16/sciweb116.xml