Tom Peters is arguably the greatest mind out there in the field of innovation. I visit his site often and am as bowled over by his generosity as I am by his thinking and writing about innovation. After every talk, he posts his presentations. He makes his latest thinking available on his blog. Why would he do this? He could get a book deal at he drop of a hat. (He wrote In Search of Excellence, the book that some consider to be the best business book ever written.) So why give away the secret sauce?
There are a whole host of reason for giving away knowledge. For one, it creates community and opens you up to learn from others. Tom Peters is an authority on innovation, and authorities publish. And so you might wonder, if I can just read his thinking in a book why would anyone ever hire him? What he put out into the world through his book was his personal brand character. That's also what he puts out on his blog. Who he is and what he believes. People hire him for who he is and what he inspires in others. See sold a lot of books, and those books only helped him further to sell himself and his knowledge.
I highly encourage you to take advantage of all that is truly free in life - take a look at what Tom has to offer: http://www.tompeters.com/freestuff