"Creativity requires the courage to let go of certainties." --Erich Fromm
Though this article is a few years old, the principles of the study it describes still hold weight, and sadly the myths are all too prevalent - particularly at companies where old thinking reigns. Teresa Amabile, the author of a new study on creativity in the workplace, heads the Entrepreneurial Management Unit at Harvard Business School and is one of the country's foremost explorers of business innovation.
In summary, she busts the following myths when discussing corporate creativity:
1. Creativity Comes From Creative Types
2. Money Is a Creativity Motivator
3. Time Pressure Fuels Creativity
4. Fear Forces Breakthroughs
5. Competition Beats Collaboration
6. A Streamlined Organization Is a Creative Organization
Read the full article from Fast Company at http://www.fastcompany.com/magazine/89/creativity.html
Monday, February 11, 2008
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