Sunday, March 8, 2009

NY Business Strategies Lessons in branding from Payless Shoes, Dunkin' Donuts, and HP

As I was walking through the city with my sister, Weez, and niece, Lorelei, yesterday, we noticed something interesting about a few brands widely advertised in New York. While many have recently experienced a fall from grace, some staged their brand image's turnaround just-in-time. Three examples floated to the top that are interesting case studies.

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