I learned about Hot Blondies Bakery through Crain’s. They were the headline business in a feature article about online bakeries. A friend of mine from business school is considering a similar avenue so I opened up the Crain’s article to have a peek at what these ladies were up to. Laura's and Lorin's story of making the leap from stable jobs to entrepreneurship was inspiring so I hopped over to their site. Their market positioning and branding is unique and fun – I like the edge they take with their baking and they clearly have the business savvy to match their sumptuous baked goods!
Find the interview here.