Friday, October 31, 2008
A Social Media Primer
(This list is by no means comprehensive of all the channels of social media, but it’s a good start)
October 31, 2008
Blog Search Engines:
A search engine that utilizes the power of the top five internet search engines. Also know as “metasearch”.
As the leading blog search engine and most comprehensive source of information on the blogosphere, Technorati indexes more than 1.5 million new blog posts in real time and introduces millions of readers to blog and social media content.
BlogCatalog is a social community for bloggers and one of the largest blog directories on the internet.
Blog Search is Google’s search technology focused on blogs. Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs, not just those published through Blogger. The blog index is continually updated, so you'll always get the most accurate and up-to-date results. You can search not just for blogs written in English, but in French, Italian, German, Spanish, Korean, Brazilian Portuguese, Dutch, Russian, Japanese, Swedish, Malay, Polish, Thai, Indonesian, Tagalog, Turkish, Vietnamese and other languages as well.
Just released in BETA this week, this site strives to be a one-stop shop for news on a variety of social media platforms.
Blog Publishers that you can search:
Blogger (owned by Google)
YouTube (owned by Google)
Hulu (owned by NewsCorp. and NBC – being hailed as the new YouTube)
Every day, this diverse community shares information on everything from politics to parenting advice, to pop culture, to the environment and more. You’ll find Helium rich with quality content, different points-of-view, and expert insight.
Dailymotion is about finding new ways to see, share and engage your world through the power of online video. You can find - or upload - videos about your interests and hobbies, eyewitness accounts of recent news and distant places, and everything else from the strange to the spectacular.
Metacafe is one of the world's largest video sites, attracting more than 25 million unique viewers each month (according to comScore Media Metrix). They specialize in short-form original content - from new, emerging talents, and established Hollywood heavyweights alike.
Piczo empowers teens worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safe online environment. Since its launch less than three years ago, Piczo has grown to roughly 10 million monthly unique visitors and over a billion monthly page views solely through the viral efforts of loyal members. Rave reviews from these members claim that Piczo is unmatched in the control, ease-of-use, and flexibility it offers them when building their websites.
Piczo's customizable content, colorful graphics, glitter text, video, and photo tools spotlight member creativity without requiring technical skills. Members share their life stories with friends by designing their sites with multiple pages featuring photos, graphics, videos, music, comment boards, games, and more. Each site can be linked to other friends' sites and users can interact with them and their friends, and meet new people online. And, the "first of its kind" Piczo Zone allows members to share their customizable content with the rest of the Piczo Community.
Delicious is a social bookmarking service that allows users to tag, save, manage, and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember, and share on the Internet.
Everything on Digg — from news to videos to images — is submitted by the Digg community either directly on the site or by clicking on the Digg icon at the bottom of many news articles. Once something is submitted, other people see it and Digg what they like best. There’s also a conversation that happens around the content.
A relative newcomer to the scene of sharing technologies.
Caters mostly to the Tech community
Provides a way to pull a thread through a variety of different articles and platforms on a specific topic
Allows you to connect to others with interests similar to yours, or to create your own niche network
A mashup of a reader, bookmark bank, and a social network. You store URLs, tag them, and then are able to share them with the network
The largest social network of women bloggers
This is a social network for bloggers
This is a social network of self-described “experts” and “thought leaders” in a variety of fields. Largely a community of writers.
Largest social network in Europe
The third largest social network in the U.S. behind Facebook and MySpace. Very young company, though growing quickly. Strong emphasis on Spanish-speaking countries and Hispanic US population. Recently featured in Fortune:
This is a network of social networks where you join niche networks (or start one) based on common interests. Recently featured in Fast Company:
Reader / Aggregator:
Readers and aggregators allow you to “bookmark” blogs you want to keep up with by subscribing to those blogs’ RSS feeds. The feeds populate your page in the reader and then you log into the reader to read the new posts on the blog you follow.
Wednesday, October 29, 2008
Tuesday, October 28, 2008
I went to the site after receiving a customer email (1st click) and clicked on the button "RootforNYC.com" (2nd click). After arriving on the home page for the contest and learning a bit about it I clicked on the button "Spread the Word" (3rd click). There was a tab titled "Post to blog" (4th click). I checked the "Blogger" button (since my blog is hosted by Blogger), entered by username and password, clicked "sign-in", and then click "post" (5th, 6th, and 7th clicks). That's it. Done. Posted up to my blog with a link to the contest's site and a pretty picture. A clean, easy to follow, aesthetically-pleasing process. (It was so easy that I felt like I was visiting a site designed by Apple!) Now that is service.
This tiny event was a big lesson for me. In this day and age of messaging and the need for mass participation, the organizers of events, efforts, and campaigns need to make participation easy. Companies need advocates now more than ever. Give a customer a good experience and they're with you for life. This is the age of customer service, when finally customers are given their due as valuable, cherished members of a company. And the companies that will come out ahead when it is all said and done are those that not only call their customers kings and queens, but treat them like that as well.
Monday, October 27, 2008
Saturday, October 25, 2008
With all of the demands placed on employees at work these days, it's easy to understand how they are staying at work longer, physically and or virtually. In this economy, endless preparation is the name of the game for many. However, similar to student exam preparation, there is a point of diminishing returns. It's similar to that old pithy line of "How can I ever miss you if you never go away?" Too much of a good thing is, well, no longer a good thing. This is true of almost everything in life, work included.
But with employees being pushed by managers in so many ways, how are we supposed to know when to call it quits? We could always do more, so how do we judge that fine line where more is less?
My dear friend, Ben, is a successful defense attorney. And because his expertise is criminal defense, he must be 100% prepared for every argument that could get thrown his way by the prosecution. Despite the fact that we recite the principle "innocent until proven guilty", we rarely live it. I mean did anyone for a single moment believe that the "masterminds" at Bear Stearns were innocent before tried? I certainly didn't, though I am a self-admitted hopeful cynic.
Ben has a very cool barometer of knowing when he's done prepping for a case. It's so good I considered stealing it as my own original thought for a very brief moment. Then I remembered I would be stealing from a highly-educated, best in class attorney who's truly one of the most brilliant people I have ever met. Despite his humility and generosity, stealing IP from him seems unwise. And on occassion he reads this blog, so I would surely be caught. So please consider him fully-credited for this idea: prepare until your nervousness gives way to bordem. That's the point at which all of your best thinking and lightbulb moments are exhausted.
So for today here is my own version of Letterman's top 10 list - the top signs that I'm bored (aka - how I know when I'm just over it all):
10.) I begin to think about when I'm going to eat next
9.) I begin making multiple to-do lists in my head that have nothing to do with what's in front of me
8.) I start humming audibly
7.) I start looking at my watch every 30 seconds
6.) I start thinking about how spot-on Tina Fey's impression of Sarah Palin is
5.) I begin to wonder about the opportunity cost of doing what's in front of me rather than doing something more "fun"
4.) I feel a nap coming on (even though I have chronic insomnia)
3.) Watching cartoons seems like a better use of my time
2.) Thinking I'd rather clean my bathroom than do the work in front of me.
1.) I realize I haven't been paying attention to anything that the person in front of me has said for the past 10 minutes.
Wednesday, October 22, 2008
My best friend just gave birth to her first child – a baby girl named Milana. I can’t tell you how excited I am to share in my best friend’s happiness! But to be honest, I’m also a little nervous. That’s because Milana was born prematurely, and babies who are born preterm face special health risks.
Milana isn’t alone. In the U.S., 1 in 8 babies are born prematurely. In fact, more newborns die from premature birth than any other cause. That’s why I signed the March of Dimes Petition for Preemies.
The Petition for Preemies will help give all babies a healthy start by putting public officials – and all Americans – on notice that it’s time to focus on the growing problem of premature birth.
Show your support by joining thousands of other moms in signing thePetition for Preemies. If you’re a blogger, write a post about this issue or put our purple widget or button on your blog. Get information about how you can help more babies come into the world healthy.
Thankfully, Milana is home now and doing just fine. Let’s help more moms have healthy babies!
Want to lend a hand in the effort? Sign the petition:http://www.marchofdimes.com/padpetition/index.aspx?a=1&z=1&c=1&l=en
Tuesday, October 21, 2008
Monday, October 20, 2008
Watching your diet? No problem. For every e-cupcake you send through the site, $1 will be donated to the charity, up to a cap of $10,000. You have some controlled functionality to design your own virtual cupcake or choose from a selection of beautiful stock designs. I've been happily sending them out this evening to family and friends and it's almost as much fun as baking them myself.
So what are you waiting for? No time like the present to gobble up some cupcake goodness and help a worthwhile charity, all in one delicious bite.
Sunday, October 19, 2008
Saturday, October 18, 2008
I wrote my own letter to my younger self as part of a final project in business school for a leadership class. I realized I've never posted it to this blog, and I went back to read it today. Not only is it a letter to my younger self - it's a good reminder of how I should be living every day. The letter pertains to many of the principles we learned in the class, the main premise being that if you start every day with 94 out of 100 points, the way a gymnast starts every routine, how will you get to 100? This idea is adapted from Peter Vidmar's, part of the US Olympic gymnastics team in the 1980's, motivational speeches that he gives all over the world.
I hope you'll share your letter here as well.
How are you going to get the other 6? Extend for 2. Take risks for another 2. Be creative to get to 100. Decide what about you remains rock solid and what changes you must make if you are to develop the potential you represent. What really matters?
Denial, passivity, collusion, and habits will try to obstruct your path to change. Work through these phases by trusting life, by trusting that when a door closes, a window opens. Change is about loss. It may be years before you understand why some losses are necessary in order to achieve greater wins down the road. Do not fear – help is on the way. Do not wait for trauma, hurt, or pain to make necessary changes; work toward clearly perceiving a better way.
Disappointment is not the fault of others; it is the result of your own premature cognitive commitment. Don’t be so quick to ignore or dismiss the logs and rocks. Understanding their motivations, or lack thereof, will hold the key to your growth.
Be wary of the boxes: those you put yourself in, those you put others in, those others put you in, and those you allow others to put you in. You must decide which boxes hold your truth.
What vision of the future will sustain you through the valleys of your life and then help you climb to the summits? You choose your energy level, enthusiasm, and sense of hopefulness. Trust is gained by behaving trustworthy.
Eliminate “but” from your vocabulary because everything that comes before it is a lie; replace it with the powerful word “and”.
People will tell you that you feel too much, trust too much, and believe in dreams too much. Smile at them and walk on - feeling, trusting, and believing. Because you feel, you think, and therefore you’re unabashedly, delightfully, and magically exactly who you’re meant to be.
Believing is seeing.